Improved paper straw
Thanks to the feedback of our consumers, we have improved our 100% recyclable paper straw! Our new improved paper straw is more resistant to bending and makes it easier to pierce the pouch. We developed a rigorous set of tests around handling, piercing, sensory and bending.
With our new 100% recyclable paper straw we are moving one step closer to realising our sustainability vision: To be the most sustainable, all natural kids drink in the world, available everywhere.
- Push the straw from the bottom up out of the packaging, leaving the wrapper attached to the pouch
- Push the sharp side of the paper straw into the gap
- Enjoy your Capri-Sun with our new paper straw! Please supervise young children to sip the drink, not chew the straw
- Once finishing your Capri-Sun, remove the paper straw from the pouch and place in the paper recycling bin
- Please dispose the pouch in the bin
Good for you, good for the environment
Our new paper straw has the exact same features as the old plastic straw, but it’s 100% recyclable and biodegradable. Inventing a paper straw that has the same characteristics as the old plastic straw wasn’t easy! It had to be lightweight but strong so it could pierce our durable pouch. And it had to be just the right size for little mouths and adults alike. The new paper straw adheres to food safety requirements and all the materials used are certified for food safety. The paper used to make the straw is FSC certified and comes from sustainable sources.
Discarding it is easy. When you have finished enjoying your delicious Capri-Sun juice drink, you can simply pull the paper straw out of the pouch and throw it into the paper recycling bin, so littering is avoided. As an added benefit, our new straw is also 100% gluten free and vegan.
Straws for trees
Creating a product that supports our beautiful planet isn’t our only mission. With our Straws for Trees project we will work towards replanting the same number of trees we use for paper straws in our European markets in 2021. That’s a whole lot of trees!
In order to do this we partnered with One Tree Planted to also help restore the habitats of endangered wildlife such as chimpanzees. One Tree Planted together with The Jane Goodall Institute chose the Albertine Rift region to protect chimpanzees. Just like our great ape friends, we also love chatting and playing in the sun and that’s why we’re inspired to preserve their natural habitat, the forests of Central and West Africa.
It’s a journey
Creating a pouch that is lightweight, almost unbreakable, and keeps the juice drink fresh without preservatives isn’t easy, but we’re committed to having a 100% recyclable pouch on shelves by 2025. That’s not all. We’re also working hard to become the most sustainable, all-natural juice drink in the world.
Some things never change. We will always innovate and improve our products. Our new paper straw is simply the latest step in our journey towards a sustainable future – and one that we’re proud to share.