SUSTAINABILITY

IT’S A JOURNEY

At Capri-Sun, we know there is no Planet B. That’s why we aim to minimise our impact on the environment. We have been on this journey for many years and have taken many steps to become a product that is fully recyclable and a lot of fun!

We are proud of what we have accomplished so far. We started by making our packaging from recycled cardboard material and using it for all our multi-packs. We then reduced the material use of our Capri-Sun pouch by 33%, resulting into a pouch that weighs five times less than a similar volume PET bottle. That’s also why our pouch is light enough to take along on any trip.

FUN FACT: Our packaging contributes to just 6% of our total transported weight – the rest is accounted for by our great tasting drinks inside the pouch, giving Capri-Sun a comparably low carbon footprint.

Reduce, Reuse, Recycle!

We love recycling and strive to make our packaging out of recycled materials. Our recently launched paper straw is the next step in our sustainability journey and it makes us just as happy as a sunny day. But we won’t stop here. Our next task is to make a fully recyclable pouch, made only from recycled materials. We love recycling and strive to make our packaging out of recycled materials. We agree: Reduce, Reuse, Recycle!

Creating a fully recyclable pouch that is lightweight, almost unbreakable, and keeps the juice drink fresh without preservatives won’t be easy, but we’re committed to having it on shelves as soon as possible. After all, the earth is the funnest place we know and that makes it worth our every effort.

NEW: OUR 100% RECYCABLE PAPER STRAW

With our new 100% recyclable paper straw, made with FSC certified paper, we are in line with the current EU law, which is implementing a ban on certain kinds of single-use plastics. We are also moving one step closer to realising our sustainability vision to be the most sustainable, all-natural kids drink in the world, and available everywhere!

Our new paper straw has the exact same features as the old plastic straw, but it’s 100% recyclable and biodegradable. Inventing a paper straw that has the same characteristics as the old plastic straw wasn’t easy! It had to be lightweight but strong so it can pierce our durable pouch. And it had to be just the right size for little mouths and adults alike.

Our new paper straw offers the same drinking experience as our previous plastic model. The paper straw was designed to be used in the same way as our plastic straw:

STRAWS FOR TREES

With the launch of Capri-Sun’s FSC certified paper straw we knew it was important to make sure we also implemented a circular sustainability program to help preserve the planet for future generations. For Capri-Sun, having responsibly sourced paper for our new paper straws is a key step. As a leading global brand, whose vision is to be the most natural and sustainable kids drink in the world, our partnership with OneTreePlanted is marking the next step in our sustainability agenda, working together to replant the same number of trees we use for paper straws in EU markets in 2021 and beyond.