IT’S A JOURNEY
Reduce, Reuse, Recycle!
Creating a fully recyclable pouch that is lightweight, almost unbreakable, and keeps the juice drink fresh without preservatives won’t be easy, but we’re committed to having it on shelves by 2025. After all, the earth is the funnest place we know and that makes it worth our every effort.
NEW: OUR 100% RECYCABLE PAPER STRAW
Our new paper straw offers the same drinking experience as our previous plastic model. The paper straw was designed to be used in the same way as our plastic straw:
STRAWS FOR TREES
With the launch of Capri-Sun’s FSC certified paper straw we knew it was important to make sure we also implemented a circular sustainability program to help preserve the planet for future generations. For Capri-Sun, having responsibly sourced paper for our new paper straws is a key step. As a leading global brand, whose vision is to be the most natural and sustainable kids drink in the world, our partnership with OneTreePlanted is marking the next step in our sustainability agenda, working together to replant the same number of trees we use for paper straws in EU markets in 2021 and beyond.