Circularity
We’re rethinking everything we make, from pouch to straw, to make sure it’s better for the planet and people equally. And since circularity is the name of the game, we’re pushing for smarter materials, simpler recycling, and fewer emissions from start to finish. Discover more about our best pouch ever and how we're reducing our overall environmental impact.
Our best pouch ever
We’ve redesigned our packaging to make it lighter, easier to recyclable, and better for transport without compromising taste. Right now, our iconic pouches are among the lightest in the category, using up to 80% less material than a PET bottle, and creating 67% fewer CO₂ emissions along the way (Life Cycle Analysis Study 2022, ifeu Institute). We're rolling out mono-material pouches across Europe, and our cardboard sleeves already contain 70% recycled paper.
Our Lightest and most sustainable packaging ever
- A 200ml pouch weighs only 4.6g, less than half the weight of a Tetra Pak.
- It produces 67% lower CO₂ emissions than a PET bottle, and 22% less than Tetra.
- A truck filled with Capri-Sun delivers 94% beverage, only 6% packaging.
- New bottle and 330ml pouches are kerbside recyclable. The bottles are made from 100% rPET, while the 330ml pouches are made from polypropylene (PP).
The Story of Our Pouch
1969
The Original Pouch
Launch of Capri-Sun’s signature flexible pouch – lightweight from the start.
2018
Sustainable Cardboard Sleeve
Switch to cardboard made from 60% recycled paper.
2022
Life Cycle Assessment (LCA)
Third-party verified LCA confirms the pouch's carbon advantage over PET bottles and Tetra Pak.
2023
Kerbside Recyclable 330ml Pouch
Innovation for convenience and circularity.
2024
Mono-Material Rollout Begins
Launch of mono-material pouches across key European markets to enable easier recycling.
2024
New cap 330 ml
The newly introduced tethered cap is using 14% less plastic than before.
2024
Award-winning packaging technology
The 330ml pouch wins the Best Flexible Packaging award at the UK Packaging Awards 2024.
2030
100% Recyclable Portfolio Goal
Our aim is to have a fully recyclable pouch by 2030.
Our journey to become a circularity champion
Capri-Sun is moving toward a future where all our packaging is recyclable within a circular economy framework. Beyond our fully recyclable pouch, we're also making it easier to recycle, by providing clear instructions on our packaging and educating on our website. Our goal is a fully circular system, and we’re moving fast to get there: Rolling out our new fully recyclable pouch and using 60% recycled paper on our fully recyclable cardboard boxes. And we’re not done yet.
Reducing our
Environmental Impact
We’re working towards leaving less behind—in packaging, emissions, and waste.
According to life cycle assessments, monomaterial pouches have the lowest climate change impact from fossil fuels among all packaging formats.
Why?
- Lightweight → less material and energy used
- Efficient transport → lower CO₂ emissions
- Low fossil resource demand in production
Lighter Packaging
= Lower Emissions
Our iconic pouch is the lightest in its category. The new, recyclable pouch also has the lowest carbon footprint of any beverage packaging in the world. By introducing the new pouch, we reduce CO2 emissions by a further 25% compared to our current pouch.
Our Climate Actions
- We are identifying further reduction potential for our emissions across the value chain in line with global net-zero goals.
- Local production: we are investing in manufacturing closer to our markets to cut transport emissions.
- Electric car fleets: we have moved to electric cars for our salespeople.
- We have obtained ISO 50001 certification in Germany: a proof of ensuring continuous improvements in energy management and efficiency. Various optimization measures have already enabled a total of over 700,000 kWh of electricity saved. This corresponds to the energy equivalent of a small village with 200 households—a clear step toward greater sustainability and efficiency.
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