Responsible Consumption
Capri-Sun was born in 1969 with a clear vision: to create a drink made only with natural ingredients. No artificial colours, no preservatives. Just fruit juice, water, and natural flavours. That simple idea turned into something extraordinary. Today, billions of people around the world have grown up with our iconic pouch and the taste they know and love.
Building on this heritage, we are innovating our portfolio to give consumers more choice—from classic recipes to reduced‑sugar and zero‑sugar options—so everyone can find a Capri‑Sun that fits their lifestyle and preferences. And we continue to do this without compromising on the great taste that defines Capri‑Sun.
Know What You’re Drinking
We offer the right product for every lifestyle – from our classic varieties to Zero with no added sugar. And we show exactly what’s inside, because transparency matters to us:
- You can always recognise what’s inside.
- Every pouch clearly lists all ingredients, including sugar content.
- Enjoyed mindfully, Capri-Sun can be part of a balanced lifestyle.
From Fruit to Fun: What’s Inside?
We keep it simple and tasty
Water
Pure and tested for quality
Fruit juice
From fruits like orange, lemon, apple
Sugar
Every Capri-Sun contains just enough sugar to bring out the natural fruit flavor. By the way, we have reduced the sugar content in our core range by 25% over the past few years.
Sweeteners
Like stevia or a mix of sucralose, saccharine and cyclamate
Natural flavours
100% from fruit and plant extracts
Vitamin C
Keeps flavour fresh and adds a little boost
That’s it, no artificial colours, no preservatives, no secrets.
Zero Added Sugar, Same Fun
We’re on a mission to reduce sugar, without compromising on the taste you love.
Here’s how
We are rolling out the Zero range across our portfolio, we aim for over 20% of our drinks portfolio to be free from added sugar by 2030.
For the rest, we’re keeping sugar levels under 8g per 100ml (excluding our Zero range).
Our Zero range is already a favourite in many countries and growing fast.
The people behind the pouch
Behind every pouch of Capri-Sun is a team that makes it all possible. We’re proud to be a Top Employer, committed to creating great working conditions, celebrating diversity, and making a difference in our communities.
We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship, and solidarity. Our culture is open, inclusive, entrepreneurial, and fun with a strong focus on performance and business as well as personal growth opportunities. Working for Capri Sun means being empowered to make a real impact through collaborating with innovative, experienced, and diverse people from all backgrounds.
In 2024 and 2025, Capri Sun Group Holding was acknowledged as "Best Managed Company" by Deloitte and as "Top Employer" by Top Employer Institute.
We’ve also signed the Charta of Diversity, because inclusion is key to our growth.
Our people lead local initiatives like cleanups and community projects.
Because when people thrive, so does everything else.
Social projects
We are supporting local sports associations and community events as part of our commitment to encouraging an active way of life. Through our involvement, we aim to inspire participation, foster team spirit, and promote an active approach to everyday life.
Partnering With Warchild
Our commitment to doing good goes beyond environmental responsibility. That’s why we’ve partnered with War Child to support children living with the consequences of conflict.
Together, we are protecting childhoods—delivering education, safety, and psychological support in places where it’s needed most. Because no child should ever be caught in the crossfire of war.
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