WE CARE ABOUT REDUCING WASTE
AND LIMITING OUR IMPACT ON THE ENVIRONMENT

Our pouch is what made us famous and we’re proud of this invention, but we haven’t stopped trying to make it better. Over the years we’ve found new ways to make our pouch lighter and thinner. For example, in the last decade we have reduced the weight of the foil layer by 25%.

While our carton is widely recycled as a whole, the layers of our pouch need to be separated for recycling.

It’s our top priority to further improve the environmental credentials of our packaging to make it easier to recycle all over the world. We are committed to finding a solution for a recycle-ready pouch and we are planning to implement a biodegradable straw.

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