In 1931, Rudolf Wild founded a company in Heidelberg specialising in ingredients for foodstuff. His philosophy: only natural food products and no chemicals!
Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange.
Capri-Sun becomes popular. Families now want a supply of Capri-Sun at home. The first ten-count carrier boxes in modern plastic are introduced to the market.
The legendary TV spots with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success.
Since 1980, Capri-Sun is also available in Nigeria with the distinctive straw-pouch design.
Capri-Sun is distinguished for the best new product launch in the United States. The drink pouch is awarded the coveted US medal for Packaging of the Year.
Capri-Sun becomes the market leader in Europe.
Just two years after ascending to market leadership in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA as well.
Capri-Sun packaging to be ‘ecologically advantageous’. Our pouch remains deposit-free.
In 2004, we broke our own world record. For the first time, over five bilion drink pouches are sold worldwide.
Capri-Sun has grown-up: the flavours Orange-Peach and Wild Berries are introduced to the European market in a new bigger pouch with a convenient new feature: the reclosable twist-off cap.
The European Space Agency (ESA) enhances the Capri-Sun pouch for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …
Capri-Sun is now enjoyed in 119 countries by little and tall ones alike. Wherever the Capri-Sun shines fun is right there. In 2014, our fans all over the world drank 6.000.000.000 pouches of Capri-Sun!
Fruity Water is the Capri-Sun way of hydration: 97% water, a dash of juice and no added sugar in our iconic Capri-Sun pouch.
Our all new Product Range: Pure Fruit & Water. With 60% fruit and 40% water, nothing else! No added sugar, flavours or preservatives.
In 2017, we welcome our new brand ambassador. Follow us on social media to be up to date with his newest adventures.