History
1931
In 1931, Rudolf Wild founded a company in Heidelberg specialising in ingredients for foodstuff. His philosophy: only natural food products and no chemicals!
1969
Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange.
1973
Capri-Sun becomes popular. Families now want a supply of Capri-Sun at home. The first ten-count carrier boxes in modern plastic are introduced to the market.
1979
The legendary TV spots with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success.
1980
Since 1980, Capri-Sun is also available in Nigeria with the distinctive straw-pouch design.
1982
Capri-Sun is distinguished for the best new product launch in the United States. The drink pouch is awarded the coveted US medal for Packaging of the Year.
1992
Capri-Sun becomes the market leader in Europe.
1994
Just two years after ascending to market leadership in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA as well.
2003
Capri-Sun packaging to be ‘ecologically advantageous’. Our pouch remains deposit-free.
2004
In 2004, we broke our own world record. For the first time, over five bilion drink pouches are sold worldwide.
2007
Capri-Sun has grown-up: the flavours Orange-Peach and Wild Berries are introduced to the European market in a new bigger pouch with a convenient new feature: the reclosable twist-off cap.
2010
The European Space Agency (ESA) enhances the Capri-Sun pouch for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …
2015
Capri-Sun is now enjoyed in 119 countries by little and tall ones alike. Wherever the Capri-Sun shines fun is right there. In 2014, our fans all over the world drank 6.000.000.000 pouches of Capri-Sun!
2016
Fruity Water is the Capri-Sun way of hydration: 97% water, a dash of juice and no added sugar in our iconic Capri-Sun pouch.
2016
Our all new Product Range: Pure Fruit & Water. With 60% fruit and 40% water, nothing else! No added sugar, flavours or preservatives.
2017
In 2017, we welcome our new brand ambassador. Follow us on social media to be up to date with his newest adventures.