History

1931

The Father of Capri-Sun

The Father of Capri-Sun

In 1931, Rudolf Wild founded a company in Heidelberg specialising in ingredients for foodstuff, subsequently known as Wild Flavours. His philosophy: only natural food products and no chemicals!

1969

The revolution begins

The Revolution Begins

Capri-Sun is born under its former name Capri-Sonne! The first sale of the iconic stand-up pouch in Germany.

1973

Hans-Peter Wild

A New Era

Dr. Hans-Peter Wild joins the family business. Capri-Sun becomes popular and a 10-pouch plastic carrier pack is launched.

1979

A round for the king

Capri-Sun has a new ambassador

The legendary TV spots with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success.

1980

Now in Africa and Asia

Now in Africa and Asia: sunshine in a pouch

Since 1980, Capri-Sun is also available in Nigeria with the distinctive straw-pouch design.

1982

That´s great!

US Success

Capri-Sun wins best new product launch in the United States. The drink pouch is awarded the coveted US medal for Packaging of the Year.

1992

Small but market leader in Europe

Market leader in Europe

Capri-Sun becomes the market leader in Europe.

1994

And in the USA, too

Market leaders in the USA

Just two years after ascending to market leadership in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA.

2003

The German secretary of environment declares...

The German Secretary of the Environment declares …

Capri-Sun packaging to be ‘ecologically advantageous’. Our pouch remains deposit-free.

2004

A world record

A world record

In 2004, we broke our own world record. For the first time, over five billion drink pouches are sold worldwide.

2007

The sun shines with every twist of the cap

The launch of the reclosable pouch

Capri-Sun has grown up and introduces the flavours Orange Peach and Wild Berries to the European market.

2010

Into outer space

Into outer space

The European Space Agency (ESA) enhances  the Capri-Sun pouch for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …

2015

The Capri-Sun now sines in 119 countries

Capri-Sun now shines in 119 countries

Capri-Sun is now enjoyed in 119 countries by little and tall ones alike. Wherever Capri-Sun shines fun is right there. In 2014, our fans all over the world drank 6.000.000.000 pouches of Capri-Sun!

2016

Just Fruit and Water – Nothing else!

Just fruit juice and water – Nothing else!

Our all new product range: Pure Fruit & Water. Fruit juice and water, nothing else! No added sugar, flavours or preservatives.

2017

A new brand ambassador

From Capri-Sonne to Capri-Sun with a new brand ambassador Sunny – the animated pouch

In 2017, Capri-Sonne is changed to Capri-Sun with our new brand ambassador. Follow us on social media to be up to date with his newest adventures.

2020

Paper straw launch

Capri-Sun is excited to announce the launch of paper straws as the next step in our sustainability journey to become 100% recyclable.

2021

Mix and Enjoy: Capri-Sun Multivitamin Squash

In 2021 we launch our first dilutables Capri-Sun Multivitamin Squash in the UK in two delicious flavours, Orange and Apple-Blackcurrant.

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