History

In 1931, Rudolf Wild founded a company in Heidelberg specialising in ingredients for foodstuff, subsequently known as Wild Flavours. His philosophy: only natural food products and no chemicals!

Capri-Sun is born under its former name Capri-Sonne! The first sale of the iconic stand-up pouch in Germany.

Dr. Hans-Peter Wild joins the family business. Capri-Sun becomes popular and a 10-pouch plastic carrier pack is launched.

The legendary TV spots with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success.

Since 1980, Capri-Sun is also available in Nigeria with the distinctive straw-pouch design.

Capri-Sun wins best new product launch in the United States. The drink pouch is awarded the coveted US medal for Packaging of the Year.

Capri-Sun becomes the market leader in Europe.

Just two years after ascending to market leadership in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA.

Capri-Sun packaging to be ‘ecologically advantageous’. Our pouch remains deposit-free.

In 2004, we broke our own world record. For the first time, over five billion drink pouches are sold worldwide.

Capri-Sun has grown up and introduces the flavours Orange Peach and Wild Berries to the European market.

The European Space Agency (ESA) enhances  the Capri-Sun pouch for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …

Capri-Sun is now enjoyed in 119 countries by little and tall ones alike. Wherever Capri-Sun shines fun is right there. In 2014, our fans all over the world drank 6.000.000.000 pouches of Capri-Sun!