In this year, Rudolf Wild founded a company in Heidelberg specialising in raw materials for food products. His philosophy: only natural food products and no chemicals!
Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange.
The legendary TV spots with the king of boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international succes.
Since 1980, Capri-Sun is also available in Nigeria with the distinctive straw-pouch design.
Capri-sun is distinguished for the best new product launch in the United States. The drink pouch is awarded the coveted US medal fo Packaging of the Year.
Capri-Sun becomes the European market leader
Capri-Sun packaging to be ‘ecologically advantageous’. Our pouch remains deposit-free.
A world record
In 2004, we broke our own world record. For the first time, over five bilions drink pouches are sold worldwide.
There’s sunshine in every twist of the cap
Capri-Sun grows up: the flavours Orange-Peach and Wild Berries are introduced to the European market in a new bigger pouch with a convenient new feature: the reclosable twist-off cap.
The European Space Agency (ESA) enhances the Capri-Sun pouch for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …
Capri-Sonne becomes Capri-Sun – worldwide!
New name – same fun! In order to present a united front all over the world, we now go by the same name everywhere