1931

The Father of Capri-Sun

The Father of Capri-Sun

In this year, Rudolf Wild founded a company in Heidelberg specialising in raw materials for food products. His philosophy: only natural food products and no chemicals!

1969

The revolution begins

The Revolution Begins

Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange.

1973

Hans-Peter Wild

A New Era

Dr. Hans-Peter Wild joins the family business. Capri-Sun becomes popular and a 10-pouch plastic carrier pack is launched.

1979

A round for the king

A round for the king

The legendary TV spots with the king of boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international succes.

1980

Now in Africa and Asia

Now in Africa and Asia: sunshine in a pouch

Since 1980, Capri-Sun is also available in Nigeria with the distinctive straw-pouch design.

1982

That´s great!

That’s great

Capri-sun is distinguished for the best new product launch in the United States. The drink pouch is awarded the coveted US medal fo Packaging of the Year.

1992

Small but market leader in Europe

Small, but market leader in Europe

Capri-Sun becomes the European market leader

1994

And in the USA, too

And in the USA too
Just two years after ascending to market in Europe, Capri-Sun with its flexible packaging and delicious fruity content, becomes a market leader in the USA as well.

2003

The German secretary of environment declares...

The German Secretary of the Environment declares …

Capri-Sun packaging to be ‘ecologically advantageous’. Our pouch remains deposit-free.

2004

A world record

In 2004, we broke our own world record. For the first time, over five bilions drink pouches are sold worldwide.

2007

The sun shines with every twist of the cap

There’s sunshine in every twist of the cap

Capri-Sun grows up: the flavours Orange-Peach and Wild Berries are introduced to the European market in a new bigger pouch with a convenient new feature: the reclosable twist-off cap.

2010

Into outer space

Into outer space

The European Space Agency (ESA) enhances the Capri-Sun pouch for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …

2017

The Capri-Sun now sines in 119 countries

Capri-Sonne becomes Capri-Sun – worldwide!

New name – same fun! In order to present a united front all over the world, we now go by the same name everywhere

2021

Paper Straw

Paper Straw Launch

Capri-Sun is excited to announce the launch of paper straws as the next step in our sustainability journey to become 100% recyclable.