Circularity
We’re rethinking everything we make, from pouch to straw, to make sure it’s better for the planet and people equally. And since circularity is the name of the game, we’re pushing for smarter materials, simpler recycling, and fewer emissions. Discover more about our best pouch ever and how we're reducing our overall environmental impact.
Our best pouch ever
Alongside our popular 200ml pouch—which is currently being gradually converted across Europe to mono-material—our 330ml pouch is already fully recyclable, and of course just as delicious as ever.
Whether 200ml or 330ml: our drink pouches are super lightweight and use up to 80% less material than a PET bottle. They also generate significantly lower CO₂ emissions during production (Life Cycle Analysis Study 2022, ifeu Institute). Smart packaging—without compromising on taste or fun!
Our Lightest and most sustainable packaging ever
- A 200ml pouch weighs only 4.6g, less than half the weight of a Tetra Pak.
- It produces 67% lower CO₂ emissions than a PET bottle, and 22% less than Tetra.
- A truck filled with Capri-Sun delivers 94% beverage, only 6% packaging.
- New bottle and 330ml pouches are kerbside recyclable. The bottles are made from 100% rPET, while the 330ml pouches are made from polypropylene (PP).
The Story of Our Pouch
1969
The Original Pouch
Launch of Capri-Sun’s signature flexible pouch – lightweight from the start.
2018
Sustainable Cardboard Sleeve
Switch to cardboard made from 60% recycled paper.
2022
Life Cycle Assessment (LCA)
Third-party verified LCA confirms the pouch's carbon advantage over PET bottles and Tetra Pak.
2023
Kerbside Recyclable 330ml Pouch
Innovation for convenience and circularity.
2024
Mono-Material Rollout Begins
Launch of mono-material pouches across key European markets to enable easier recycling.
2024
New tethered cap 330 ml
The newly introduced tethered cap is using 14% less plastic than before.
2024
Award-winning packaging technology
The 330ml pouch wins the Best Flexible Packaging award at the UK Packaging Awards 2024.
2030
Recyclable Portfolio Goal
In line with the EU Packaging and Packaging Waste Regulation (PPWR), our goal is to offer packaging that is largely recyclable.
Our path to more recyclable packaging
Capri-Sun is striving to have the majority of its packaging recyclable within a circular economy framework. Our new fully recyclable pouch is an important step in that direction.
To make recycling easy, we provide simple instructions on our packaging and share helpful information here on our website. We’re also improving our materials: Today, our fully recyclable cardboard boxes already use 80% recycled paper.
We know there is more to do—and we’re committed to continuing this journey, step by step.
Reducing our
Environmental Impact
We’re working towards leaving less behind—in packaging, emissions, and waste.
According to a life cycle assessment (ifeu institute), monomaterial pouches have the lowest climate change impact from fossil fuels all standard beverage containers.
Lighter Packaging = Lower Emissions
- Lightweight → Uses less material
- Recyclable → Designed to reduce environmental impact across the lifecycle
- Efficient to transport → More beverage than packaging on the truck compared to other beverage packaging
Our Climate Actions
At Capri-Sun, we not only love great tasting drinks, but also clever ideas for saving energy:
Local production: we are investing in manufacturing closer to our markets to cut transport emissions.
We have obtained ISO 50001 certification in Germany: a proof of ensuring continuous improvements in energy management and efficiency. Various optimization measures have already enabled a total of over 700,000 kWh of electricity saved. This corresponds to the energy equivalent of a small village with 200 households—a clear step toward greater sustainability and efficiency.
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