Capri-Sun is credited with inventing the pouch almost 50 years ago. Smaller and thinner than glass, paper and metal packaging, the pouch is easy to toss into a backpack or fit into a handbag.
We say we’re experts in not using materials, because our pouch is ultra light while being tough, ensuring the freshness of our fruity drink without the need for preservatives. In fact, our 200ml pouch weighs just a third of a PET bottle and, in total, a 10 pack carton is 94% fruit juice drink and only 6% packaging.
An orange straw as the key to success
The outer foil, weighing less than 0.6 grams, is resistant to scratches, tears, light and other outside influences, passing our intense rucksack tests with flying colours!
The middle layer is made of shiny aluminium and a mere eight micrometres thick! Imagine: it takes 125 of these foil layers on top of each other to achieve a thickness of just one millimeter. That’s what we call thin!
The 2.39 gram polyethylene layer on the inside of the pouch protects the famous Capri-Sun taste. The pouch – an absolute lightweight at just 3.97 grams – that will never weigh you down.
Our pouch is what made us famous and we’re proud of this invention, but we haven’t stopped trying to make it better. Over the years we’ve found new ways to make our pouch lighter and thinner. For example, in the last decade we have reduced the weight of the foil layer by 25%.
While our carton is widely recycled as a whole, the layers of our pouch need to be separated for recycling.
It’s our top priority to further improve the environmental credentials of our packaging to make it easier to recycle all over the world. We are committed to finding a solution for a recycle-ready pouch as soon as possible. Additionally, we will implement a biodegradable straw by 2020.