The Father of Capri-Sun

The Father of Capri-Sun

In this year, Rudolf Wild founded a company in Heidelberg specialising in raw materials for food products. His philosophy: only natural food products and no chemicals!


The revolution begins

The Revolution Begins

Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange.


Not just a sickpack

A New Era

Dr. Hans-Peter Wild joins the family business. Capri-Sun becomes popular and a 10-pouch plastic carrier pack is launched.


A round for the king

A round for the King

The legendary TV spots with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success.


Now in Africa and Asia

Now in Africa and Asia: sunshine in a pouch

Since 1980, Capri-Sun has been available in Nigeria as well with the distinctive straw-pouch design.


That´s great!

That’s great

Capri-Sun is acclaimed for the best new product launch in the United States. The drink pouch is awarded the coveted US medal for Packaging of the Year.


Small but market leader in Europe

Small, but market leader in Europe

Capri-Sun becomes the European market leader


And in the USA, too

And in the USA, too

Just two years after ascending to market leader in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA as well.


The German secretary of environment declares...

The German Secretary of the Environment declares …

Capri-Sun packaging to be ‘ecologically advantageous’. This favourable balance is explained in detail in (link:) the Capri-Sun packaging concept. Our pouch remains deposit-free.


A world record

In 2004, we broke our own world record. For the first time, over five bilions drink pouches are sold worldwide.


The sun shines with every twist of the cap

There’s sunshine in every twist of the cap

Capri-Sun grows up: the flavours Orange-Peach and Wild Berries are introduced to the European market. In a pouch with a new size and a convenient new feature: the reclosable twist-off cap.


Into outer space

Into outer space

The European Space Agency (ESA) develops the Capri-Sun pouch further for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …


The Capri-Sun now sines in 119 countries

New name – same fun drink!

In order to present a united front all over the world, we now go by the same name everywhere