In this year, Rudolf Wild founded a company in Heidelberg specialising in raw materials for food products. His philosophy: only natural food products and no chemicals!
Capri-Sun is born under its former name Capri-Sonne! For the very first time, a beverage in a stand-up pouch is sold in Germany. The first flavours are lemon and orange.
Capri-Sun becomes popular. Families now want a supply of Capri-Sun at home. The first ten-count carrier boxes in modern plastic are introduced to the market.
The legendary TV spots with the King of Boxing, Muhammad Ali, are the cornerstone of Capri-Sun’s new international success.
Since 1980, Capri-Sun has been available in Nigeria as well with the distinctive straw-pouch design.
Capri-Sun is acclaimed for the best new product launch in the United States. The drink pouch is awarded the coveted US medal for Packaging of the Year.
Capri-Sun becomes the European market leader
Just two years after ascending to market leader in Europe, Capri-Sun, with its flexible packaging and delicious fruity content, becomes the market leader in the USA as well.
Capri-Sun packaging to be ‘ecologically advantageous’. This favourable balance is explained in detail in (link:) the Capri-Sun packaging concept. Our pouch remains deposit-free.
A world record
In 2004, we broke our own world record. For the first time, over five bilions drink pouches are sold worldwide.
There’s sunshine in every twist of the cap
Capri-Sun grows up: the flavours Orange-Peach and Wild Berries are introduced to the European market. In a pouch with a new size and a convenient new feature: the reclosable twist-off cap.
The European Space Agency (ESA) develops the Capri-Sun pouch further for the use of the astronauts on the International Space Station (ISS). If that isn’t cool …
New name – same fun drink!
In order to present a united front all over the world, we now go by the same name everywhere